See's Candies

–Alhazm

Designing from Brand Memory

A reinterpretation of the original See’s scale — translating a historic object into a refined design element within the spatial narrative, where brand heritage is expressed through form, proportion, and carefully crafted detail.

Designing from Brand Memory

About the project

Location: Alhazm Mall,Doha, Qatar

Total Area: 80.5 sqm

Following the successful opening of the first See’s Candies store at Doha Festival City, Epoca Studio was commissioned to develop the second branch, located in the more exclusive setting of Alhazm Mall.

For this project, the direction shifted toward a stricter interpretation of the brand’s traditional retail identity — in contrast to the first store, which explored a more contemporary vision. The challenge was to reinterpret this classic language within a refined, high-end context, while maintaining spatial clarity and strong visual impact.

The project was developed up to the concept stage, presenting a complete design proposal that translates the heritage of the brand into a sophisticated and immersive retail experience.

Our Although not realized, the project stands as a study in translating heritage into contemporary spatial design.

Our Role

-Concept Design — Retail Interior

-Spatial Planning & Customer Flow

-Furniture & Display Design

Our Approach

We reinterpreted the traditional retail identity of See’s Candies within a more refined and luxurious context, aligning the brand’s heritage with the character of Alhazm Mall. The design focused on clarity, proportion, and spatial composition — balancing strict brand guidelines with a contemporary sense of elegance and presence.

Result

A concept proposal that translates the brand’s heritage into a cohesive and elevated retail environment — enhancing spatial clarity, customer flow, and visual impact. The project demonstrates a refined approach to adapting established brand identities within high-end commercial contexts.